Welcome to La Pitara ("we", "us", "our"). We are an event decoration company based in Gurugram, Haryana, providing birthday decoration services across Delhi, Gurugram, Noida, and Faridabad.
This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website or submit an enquiry. Please read this policy carefully. By using our website or submitting your details through our forms, you agree to the practices described here.
1. Information We Collect
We collect information you voluntarily provide when you fill out the enquiry form on our website. We also automatically collect certain technical data when you visit our site.
| Type | Data Collected | How Collected |
|---|---|---|
| Personal Details | Full name, mobile number | Enquiry form submission |
| Event Information | Preferred event date | Enquiry form submission |
| Technical Data | IP address, browser type, device type, pages visited, time spent | Automatically via cookies and Google Analytics |
| Ad Tracking Data | UTM source, medium, campaign, keyword, match type, device, location, network, GCLID | Automatically from Google Ads URL parameters |
| Page URL | The URL of the page from which the form was submitted | Automatically from browser |
2. How We Use Your Information
We use the information we collect for the following purposes:
- To respond to your enquiry — We use your name and phone number to call or WhatsApp you back within 30 minutes of form submission to discuss your birthday decoration requirements.
- To provide a quote — Your event date and enquiry details help us prepare a personalised decoration proposal for you.
- To improve our services — Anonymised usage data helps us understand which services are most popular and improve our website experience.
- To measure advertising effectiveness — UTM parameters and GCLID values help us understand which Google Ads campaigns and keywords are generating genuine enquiries so we can invest our budget effectively.
- Internal records — We maintain a log of enquiries in a secure Google Sheet for business record-keeping and follow-up scheduling.
- To send service-related communications — We may send you a follow-up message via WhatsApp or call if your enquiry remains open. We do not send unsolicited promotional messages.
3. How We Share Your Information
We do not sell or rent your personal data. We share your information only in the following limited circumstances:
- Within our team — Your enquiry details are shared internally with our decoration consultants and operations team solely to fulfil your request.
- Google Workspace (Google Sheets) — Enquiry data is stored in a private Google Sheet accessible only to authorised La Pitara team members. This is governed by Google's Privacy Policy.
- Email delivery (Gmail / Google SMTP) — Lead notification emails are sent via Google's SMTP infrastructure. Google processes these emails in transit but does not retain them for advertising purposes.
- Google Analytics — Anonymised, aggregated website usage data is shared with Google Analytics to help us understand visitor behaviour. No personally identifiable information is included.
- Legal requirements — We may disclose your information if required to do so by law, court order, or government authority in India.
4. Cookies & Tracking
Our website uses cookies and similar technologies to improve your experience and help us understand how visitors use our site.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential | Required for basic website functionality | Session |
| Analytics (Google Analytics) | Tracks page views, session duration, traffic sources anonymously | Up to 2 years |
| Advertising (Google Ads) | Tracks conversions from Google Ads clicks, stores GCLID for attribution | Up to 90 days |
| Remarketing | Allows us to show relevant ads to previous website visitors on Google Display Network | Up to 540 days |
You can control or disable cookies through your browser settings. Note that disabling cookies may affect the functionality of some parts of our website. For more information, visit aboutcookies.org.
5. Google Ads & Analytics
We run advertising campaigns on Google Ads to reach people searching for birthday decoration services in Delhi NCR. Here is how this affects your data:
- Google Click ID (GCLID) — When you arrive on our website through a Google Ad, Google passes a unique GCLID parameter in the URL. We store this alongside your enquiry to measure which ads are generating real leads. This data is used only for our internal advertising performance analysis.
- UTM Parameters — We use UTM tracking parameters (source, medium, campaign, keyword, etc.) in our ad URLs. These help us identify which campaigns, ad groups, and keywords are most effective. This data is linked to your enquiry record in our system.
- Conversion Tracking — When you submit our enquiry form, a conversion event may be recorded in Google Ads. This helps Google optimise ad delivery to people more likely to make an enquiry. The conversion data is anonymised and does not include your name or phone number.
- Remarketing — We may use Google's remarketing features to show our ads to people who have previously visited our website. You can opt out of personalised advertising at adssettings.google.com.
6. Data Retention
We retain your personal data for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law.
| Data Type | Retention Period | Reason |
|---|---|---|
| Enquiry data (name, phone, date) | 2 years | Business records, follow-up, and potential repeat booking |
| UTM & GCLID tracking data | 1 year | Advertising performance analysis |
| Email notification records | 1 year | Internal communication log |
| Analytics data (anonymised) | 26 months (Google default) | Website performance analysis |
After the retention period, data is permanently deleted from our systems. You may request earlier deletion at any time by contacting us (see Section 12).
7. Data Security
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, or disclosure.
- HTTPS encryption — Our website uses SSL/TLS encryption. All data transmitted between your browser and our server is encrypted in transit.
- Secure email transmission — Lead notification emails are sent via Google's SMTP infrastructure using STARTTLS encryption (port 587).
- Access controls — Our Google Sheet containing enquiry data is accessible only to authorised La Pitara team members via password-protected Google accounts.
- Server-side validation — All form data is validated and sanitised on our server before processing to prevent malicious input.
- No payment data stored — We do not process or store any payment card information on our website or servers.
8. Your Rights
Under applicable Indian data protection principles and international best practices, you have the following rights regarding your personal data:
- Right to Access — You may request a copy of the personal data we hold about you at any time.
- Right to Correction — If any information we hold is inaccurate or incomplete, you may ask us to correct it.
- Right to Deletion — You may request that we delete your personal data from our records. We will comply within 30 days unless we are legally required to retain it.
- Right to Object — You may object to us processing your data for follow-up communications at any time by simply telling us during a call or message.
- Right to Withdraw Consent — Since our data collection is based on your voluntary form submission, you may withdraw consent by contacting us and requesting data deletion.
9. Third-Party Links
Our website may contain links to third-party platforms including:
- WhatsApp (Meta) — Clicking our WhatsApp buttons opens WhatsApp, which is governed by Meta's Privacy Policy. We do not control how Meta processes data within the WhatsApp application.
- Instagram (@lapitara) — Our Instagram link takes you to Meta's Instagram platform, governed by Meta's Privacy Policy.
- Google Maps — Our embedded map is served by Google Maps, which may collect location and usage data per Google's Privacy Policy.
We are not responsible for the privacy practices of these third-party platforms. We encourage you to review their respective privacy policies before interacting with them.
10. Children's Privacy
Our website and services are intended for adults (parents, family members, event planners) booking birthday decoration services. We do not knowingly collect personal information from children under the age of 13.
If you are a parent or guardian and believe that a child under 13 has provided personal information to us without your consent, please contact us immediately. We will take prompt steps to delete such information from our records.
While we decorate birthday parties for children, all bookings and communications are conducted with adult family members or guardians only.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes:
- The "Last Updated" date at the top of this page will be revised.
- For material changes that significantly affect your rights, we will make reasonable efforts to notify you through our website.
- Continued use of our website after any changes constitutes your acceptance of the updated policy.
We recommend checking this page periodically. This policy was last reviewed and updated in June 2026.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please reach out to us using any of the following methods:
Address: Sector 57, Block H, Sector 57, Gurugram, Haryana 122011
Phone / WhatsApp: 9711208404
Instagram: @lapitara
Working Hours: Monday to Sunday, 9:00 AM to 9:00 PM IST
Have a Privacy Question?
We are happy to answer any questions about how your data is used.
Reach us on WhatsApp for the fastest response.